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Berkley Gulp!® Grub
$7.69
Ideal on jigs or as a trailer. Favorite for all SW species when targeting big fish. Proven tail action design swims under all conditions.
Berkley Gulp!®
$7.09
Replicates the trout-attracting features of small worms and other forage. Lively action provides a lifelike presentation. 2 1/2"
Berkley Gulp!®
$7.69
Rig as is or like a live crab. Made of biodegradable, natural ingredients. Looks, feels & smells like live peeler crab.
Berkley Gulp!® Minnow
$7.09
The next generation in soft baits. Biodegradeable. Made of natural ingredients. 400x's more scent dispersion, expands the strike zone allowing you to catch more fish.
Berkley Gulp!® Sandworm
$7.69
Looks and feels like natural cut sandworms. Rig and fish like live bait - longer lasting and durable. Disperses natural scent that attracts fish.
Berkley Gulp!® Ghost Shrimp
$7.69
Lifelike detail imitates natural prey. Assorted colors to match a variety of fishing conditions. More durability than live bait.3"
Penn Jigmaster®
$69.99
Black anodized aluminum spool, reinforced side plates, chrome-plated spacer bars, extra strong drag, and counterbalanced handle.
Penn Spinfisher V Reels
$129.99 - $179.99
A total of 6 seals (9 seals on the live liner models) are used to create the new Water Tight Design used in the Spinfisher V. A truly sealed drag system with a total of 3 HT-100 drag washers (1 on the top of the spool, 2 underneath the spool). Extreme range, endless adjustment, and a large diameter drag knob so you can easily crank down to max drag. New thicker heavy duty aluminum bail wire adds strength and durability. 5 Shielded stainless steel bearing system. Infinite anti-reverse (back up ratchet on 7500-10500 sizes. Friction trip ramp prevents premature bail trip when casting. Stainless steel mainshaft and alloy main gear. Triple-supported and oversized stainless steel mainshaft on 9500 and 10500 models. Enhanced gear ratios on smaller sizes.
Shimano Baitrunner® D Spinning Reels
$129.99 - $199.99
Today's technology with legendary performance and durability. Incorporating all of the latest technology such as the Propulsion Line Management System to S A-RB bearings, the compact profile lineup of Baitrunners can handle nearly any live-bait application from the small 4000 size for freshwater and inshore species to the large 12000 size for bluewater. Legendary drivetrain and auto return Baitrunner. Better castability, better line lay, less backlash, wind knots or tangles, less friction on the line, larger, more comfortable grips, a higher max drag as well as wider ranger of Baitrunner settings than its predecessors.
Shimano TLD Lever Drag
$149.99 - $189.99
Extremely versatile, these lightweight reels enable you to cast, troll and fish live bait with one reel. Yet, because TLD®'s are lever drag reels, drag smoothness and reliability are unbeatable. TLD®'s are also extremely tough because they are built with stainless steel gears and main shaft, a stainless steel reel foot, ball bearing titanium drag, one-piece graphite/titanium frame, and four stainless steel ball bearings.
Shimano Trinidad 16A
$479.99
Shimano's Trinidad family of reels was the first to marry speed and power in a size and shape that made it a joy to put the hammer down on saltwater game fish. The Trinidad A version reduced the overall frame size of the reels while increasing line capacity and maintaining the incredible versatility afforded by the reel that defined the word castability. The 16 size takes a big jump up in power from its smaller cousins, boasting 25 pounds of drag.
Shimano Trinidad 20A
$489.99
Shimano's Trinidad family of reels was the first to marry speed and power in a size and shape that made it a joy to put the hammer down on saltwater game fish. The Trinidad A version reduced the overall frame size of the reels while increasing line capacity and maintaining the incredible versatility afforded by the reel that defined the word castability. The 20A holds an incredible 720 yards of 50-pound Power Pro braid and with 25 pounds of max drag is a formidable match for saltwater game fish of all kinds.
Shimano Trinidad 14A
$469.99
Shimano's Trinidad family of reels was the first to marry speed and power in a size and shape that made it a joy to put the hammer down on saltwater game fish. The Trinidad A version reduced the overall frame size of the reels while increasing line capacity and maintaining the incredible versatility afforded by the reel that defined the word castability. Sporting 17 pounds of max drag, the TN 14 makes a fantastic light line reel for fish like albacore, striped bass, bluefish and yellowtail.
Shimano Trinidad 12A
$459.99
Shimano's Trinidad family of reels was the first to marry speed and power in a size and shape that made it a joy to put the hammer down on saltwater game fish. The Trinidad A version reduced the overall frame size of the reels while increasing line capacity and maintaining the incredible versatility afforded by the reel that defined the word castability. Sporting 17 pounds of max drag, the TN 12A holds 300 yards of 12-pound mono and carries 275 yards of 50-pound Power Pro.
Abu Garcia Ambassadeur® C3
$149.99
You'll love the smooth casting action of two stainless steel ball bearings in the Ambassadeur® C3. Fish with confidence knowing you have a stainless steel roller bearing to deliver the solid hook setting power of Instant anti-reverse. Available in right and left hand retrieves. The Ambassadeur® C3 comes standard with a six pin centrifugal brake, chemical nickel coated levelwind system, and Carbon Matrix Drag™ System.
Abu Garcia Ambassadeur® C4
$139.99
Perfect when your fishing requires a quick retrieve. The Ambassadeur® C4 is a super smooth high speed reel with four stainless steel bearings. Set the hook with confidence with the Ambassadeur® C4's instant anti-reverse and non-slip spool. This reel also features a six pin centrifugal brake, Carbon Matrix Drag™ system, and chemical nickel coated levelwind system.
Abu Garcia Toro Winch
$269.99
Features 6 stainless steel HPCR® bearings. Corrosion resistant instant Anti-Reverse bearing. X-Craftic™ alloy frame and side plate for corrosion resistant. Carbon Matrix™ drag system for ultra smooth drag. Duragear™ gears for long life. Infini II™ spool design for extended castability and extreme loads. Pitch centrifugal brake for greater cast control. Equipped with bait clicker. Freshwater and saltwater ready. Synchronized TiN coated Levelwind system for even line lay. 4.6:1 Gear ratio fro increased cranking power. Lube port. Dual Anti-reverse. Includes power handle and extended trow paddle handle.
Tady Tady Lures
$9.95
TADY jigs have been around longer than most fish and have proven themselves to be effective on white seabass, yellowtail, dorado, wahoo, tuna, lingcod and rockfish. Hook, Line & Sinker is proud to be a Tady dealer. EFFECTIVE TECHNIQUES: White seabass, rockfish, lingcod: Drop your Tady jig to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until you get bit! Yellowtail: Drop your Tady jig to the bottom and crank it up at wharp speed. Drop and down and repeat. This is called the "Yo-yo technique". Dorado and wahoo: Cast and retrieve in the top 50 feet of the water column. Tuna: Drop back your Tady jig on the slide, after a trolling hookup .
Capt. David Bacon Lingslayer
$20.95 - $25.95
LINGSLAYER was developed by Capt. David Bacon aboard his charter boat, WaveWalker. Pacific Coast Sportfishing Magazine ranked it as the #1 lingcod lure. Custom twin tails of various colors add magic. EFFECTIVE TECHNIQUES: Drop the Lingslayer to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until a raging "lingasaur" tries to yank you right off the boat!
Tady Tady Lures
$9.30 - $11.95
TADY jigs have been around longer than most fish and have proven themselves to be effective on white seabass, yellowtail, dorado, wahoo, tuna, lingcod and rockfish. Hook, Line & Sinker is proud to be a Tady dealer. EFFECTIVE TECHNIQUES: White seabass, rockfish, lingcod: Drop your Tady jig to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until you get bit! Yellowtail: Drop your Tady jig to the bottom and crank it up at wharp speed. Drop and down and repeat. This is called the "Yo-yo technique". Dorado and wahoo: Cast and retrieve in the top 50 feet of the water column. Tuna: Drop back your Tady jig on the slide, after a trolling hookup .
Tady Tady lures
$11.75 - $16.50
TADY jigs have been around longer than most fish and have proven themselves to be effective on white seabass, yellowtail, dorado, wahoo, tuna, lingcod and rockfish. Hook, Line & Sinker is proud to be a Tady dealer. EFFECTIVE TECHNIQUES: White seabass, rockfish, lingcod: Drop your Tady jig to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until you get bit! Yellowtail: Drop your Tady jig to the bottom and crank it up at wharp speed. Drop and down and repeat. This is called the "Yo-yo technique". Dorado and wahoo: Cast and retrieve in the top 50 feet of the water column. Tuna: Drop back your Tady jig on the slide, after a trolling hookup .
Tady Tady Lures
$9.30 - $12.50
TADY jigs have been around longer than most fish and have proven themselves to be effective on white seabass, yellowtail, dorado, wahoo, tuna, lingcod and rockfish. Hook, Line & Sinker is proud to be a Tady dealer. EFFECTIVE TECHNIQUES: White seabass, rockfish, lingcod: Drop your Tady jig to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until you get bit! Yellowtail: Drop your Tady jig to the bottom and crank it up at wharp speed. Drop and down and repeat. This is called the "Yo-yo technique". Dorado and wahoo: Cast and retrieve in the top 50 feet of the water column. Tuna: Drop back your Tady jig on the slide, after a trolling hookup .
Tady Tady Lures
$11.50 - $12.50
TADY jigs have been around longer than most fish and have proven themselves to be effective on white seabass, yellowtail, dorado, wahoo, tuna, lingcod and rockfish. Hook, Line & Sinker is proud to be a Tady dealer. EFFECTIVE TECHNIQUES: White seabass, rockfish, lingcod: Drop your Tady jig to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until you get bit! Yellowtail: Drop your Tady jig to the bottom and crank it up at wharp speed. Drop and down and repeat. This is called the "Yo-yo technique". Dorado and wahoo: Cast and retrieve in the top 50 feet of the water column. Tuna: Drop back your Tady jig on the slide, after a trolling hookup .
Tady Tady Lures
$9.75 - $11.50
TADY jigs have been around longer than most fish and have proven themselves to be effective on white seabass, yellowtail, dorado, wahoo, tuna, lingcod and rockfish. Hook, Line & Sinker is proud to be a Tady dealer. EFFECTIVE TECHNIQUES: White seabass, rockfish, lingcod: Drop your Tady jig to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until you get bit! Yellowtail: Drop your Tady jig to the bottom and crank it up at wharp speed. Drop and down and repeat. This is called the "Yo-yo technique". Dorado and wahoo: Cast and retrieve in the top 50 feet of the water column. Tuna: Drop back your Tady jig on the slide, after a trolling hookup .
Tady Tady Lures
$13.50
TADY jigs have been around longer than most fish and have proven themselves to be effective on white seabass, yellowtail, dorado, wahoo, tuna, lingcod and rockfish. Hook, Line & Sinker is proud to be a Tady dealer. EFFECTIVE TECHNIQUES: White seabass, rockfish, lingcod: Drop your Tady jig to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until you get bit! Yellowtail: Drop your Tady jig to the bottom and crank it up at wharp speed. Drop and down and repeat. This is called the "Yo-yo technique". Dorado and wahoo: Cast and retrieve in the top 50 feet of the water column. Tuna: Drop back your Tady jig on the slide, after a trolling hookup .
Tady Tady Lures
$14.00
TADY jigs have been around longer than most fish and have proven themselves to be effective on white seabass, yellowtail, dorado, wahoo, tuna, lingcod and rockfish. Hook, Line & Sinker is proud to be a Tady dealer. EFFECTIVE TECHNIQUES: White seabass, rockfish, lingcod: Drop your Tady jig to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until you get bit! Yellowtail: Drop your Tady jig to the bottom and crank it up at wharp speed. Drop and down and repeat. This is called the "Yo-yo technique". Dorado and wahoo: Cast and retrieve in the top 50 feet of the water column. Tuna: Drop back your Tady jig on the slide, after a trolling hookup .
Tady Tady Lures
$9.50 - $12.50
TADY jigs have been around longer than most fish and have proven themselves to be effective on white seabass, yellowtail, dorado, wahoo, tuna, lingcod and rockfish. Hook, Line & Sinker is proud to be a Tady dealer. EFFECTIVE TECHNIQUES: White seabass, rockfish, lingcod: Drop your Tady jig to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until you get bit! Yellowtail: Drop your Tady jig to the bottom and crank it up at wharp speed. Drop and down and repeat. This is called the "Yo-yo technique". Dorado and wahoo: Cast and retrieve in the top 50 feet of the water column. Tuna: Drop back your Tady jig on the slide, after a trolling hookup .
Salas Lures Salas Jig
$14.50
Salas jigs are old known favorites for coastal, island and long-range fisherfolk. The range of models allows finding just the right jig for deepwater jigging when after lingcod or Pacific halibut, for gently jigging for white seabass, as surface iron for barracuda, bonito, dorado and bass, yo-yo’ing for yellowtail and dropping back for tuna. Hook, Line & Sinker is proud to be a Salas Lures dealer. EFFECTIVE TECHNIQUES: White seabass, rockfish, lingcod: Drop your Salas jig to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until you get bit! For Pacific Halibut, add a rockfish carcass, drop it down deep to the bottom and jig it up and down. Yellowtail: Drop your Salas jig to the bottom and crank it up at wharp speed. Drop and down and repeat. This is called the "Yo-yo technique". Dorado and wahoo: Cast and retrieve in the top 50 feet of the water column. Tuna: Drop back your Salas jig on the slide, after a trolling hookup .
Salas Lures Salas Jig
$14.50
Salas jigs are old known favorites for coastal, island and long-range fisherfolk. The range of models allows finding just the right jig for deepwater jigging when after lingcod or Pacific halibut, for gently jigging for white seabass, as surface iron for barracuda, bonito, dorado and bass, yo-yo’ing for yellowtail and dropping back for tuna. Hook, Line & Sinker is proud to be a Salas Lures dealer. EFFECTIVE TECHNIQUES: White seabass, rockfish, lingcod: Drop your Salas jig to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until you get bit! For Pacific Halibut, add a rockfish carcass, drop it down deep to the bottom and jig it up and down. Yellowtail: Drop your Salas jig to the bottom and crank it up at wharp speed. Drop and down and repeat. This is called the "Yo-yo technique". Dorado and wahoo: Cast and retrieve in the top 50 feet of the water column. Tuna: Drop back your Salas jig on the slide, after a trolling hookup .
Salas Lures Salas Jig
$13.50
Salas jigs are old known favorites for coastal, island and long-range fisherfolk. The range of models allows finding just the right jig for deepwater jigging when after lingcod or Pacific halibut, for gently jigging for white seabass, as surface iron for barracuda, bonito, dorado and bass, yo-yo’ing for yellowtail and dropping back for tuna. Hook, Line & Sinker is proud to be a Salas Lures dealer. EFFECTIVE TECHNIQUES: White seabass, rockfish, lingcod: Drop your Salas jig to the rocks below and lift it up 1 to 2 feet. Jig it up and down twice, lower the rod tip and wait 3 seconds, jig it again twice and repeat the process until you get bit! For Pacific Halibut, add a rockfish carcass, drop it down deep to the bottom and jig it up and down. Yellowtail: Drop your Salas jig to the bottom and crank it up at wharp speed. Drop and down and repeat. This is called the "Yo-yo technique". Dorado and wahoo: Cast and retrieve in the top 50 feet of the water column. Tuna: Drop back your Salas jig on the slide, after a trolling hookup .
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